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Why Pursue CFP® Certification

Whether you're new to the industry or an experienced financial planner, you know about the prestigious CFP® certification and what it can mean to your future. During this uncertain economic environment, the CFP® mark inspires confidence consumers need from their advisors. As the highest standard of excellence, earning your CFP® mark will open up tremendous opportunities.

  • Gain additional education and knowledge of all aspects of your customers' financial planning needs.
  • 83% of CFP®  professionals say they have a competitive edge over other financial advisors.1
  • 4 out of 5 consumers prefer an advisor who takes all areas of their financial life into account.2
  • Approximately 72% of respondents to our Survey of Trends reported that their number of clients increased after obtaining their most recent credential.3
  • CFP® certificants report a 12% increase in earnings after obtaining their CFP® mark.3
  • CFP® professionals continue to generate more revenue annually per practice and revenue per client overall than non-CFP® financial advisors.4
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