Top 5 Benefits of Earning the
SE-AWMASM Designation

Learn how you can become an expert in addressing the specialized needs of high-net-worth clients in sports and entertainment with the SE-AWMASM designation.

The SE-AWMASM designation is the first and only professional designation from an accredited college or university that prepares advisors to address the sophisticated financial planning needs of high-net-worth sports and entertainment clients.  

Gain specialized knowledge to address the unique circumstances and financial planning needs of clients in these niche segments. This will distinguish you from other advisors and help expand your client base.

Earning the SE-AWMASM designation will enhance your client interactions and planning advice through an improved understanding of the qualitative factors and characteristics demonstrated by high-net-worth individuals.

SE-AWMASM designees receive credit for the completion of FP513 in our CFP® certification education program or receive credit for an elective in our MS Degree in Personal Financial Planning program. This allows you to save both time and money while pursuing multiple credentials.

For CFP® professionals who must complete continuing education requirements as part of certification renewal, SE-AWMASM program completion fulfills 28 hours (live online program) or 24 hours (ondemand program) of continuing education

If you currently hold a professional designation from the College, completion of a new professional designation program fulfills 16 hours of continuing education as part of the renewal of your current designation.

Implications of Name, Image, and Likeness (NIL) Rule For Advisors 

NIL is a rule that the National Collegiate Athletic Association (NCAA) has had for a very long time. It essentially did not allow collegiate athletes and entertainers to profit off of their name, image, or likeness. This all changed recently, and it's creating a whole new window of opportunity. Dan Johnson, Assistant Professor at the College for Financial Planning®—a Kaplan Company, discusses the rules implications for advisors.