The ABFP® program brings together comprehensive research and trends from leaders and experts in the area of behavioral finance and hands-on practice of knowledge. As the first advisor-focused behavioral finance designation from an accredited college or university, financial professionals gain a mastery of behavioral finance soft skills only available through the ABFP® program.

Interactive, in-classroom activities allow you to start applying your new skills with existing clients right from the start of the program. You’ll be able to apply behavioral concepts in client interactions, enhancing the financial planning advice you provide and deepening your client relationships.

83% of professionals surveyed with specialized financial designations such as the ABFP® designation are more confident in speaking with clients after earning their specialized designation through the College for Financial Planning.*

ABFP® designees earn direct credit for one elective course in our Master of Science Degree in Personal Financial Planning. This allows you to save both time and money should you decide to pursue your master’s degree.  


For CFP® professionals who must complete continuing education requirements as part of certification renewal, ABFP® program completion fulfills 28 hours of continuing education.

If you currently hold a professional designation from the College, completion of a new professional designation program fulfills 16 hours of continuing education as part of the renewal of your current designation. 



Importance of Seeing Money Behaviors Through Clients' Eyes

A graduate of the College's Accredited Behavioral Finance ProfessionalSM program shares how knowledge and skills in behavioral finance helps financial advisors become better in effectively counseling clients.

*This is one of the findings of a quantitative survey conducted by the College for Financial Planning®—a Kaplan Company between August 31 and November 18, 2021. For this survey, a sample of 798 2021 graduates of the College for Financial Planning was interviewed online in English. The sample includes 82 graduates whose most recent professional designation earned was a specialized financial designation (ABFP®, ADPA®, APMA®, AWMA®, CMFC®, CRPS®, CSRIC®, FPQP®, LUTCF®, WMS℠) and who answered this question.