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Getting Started in Your Career

May 11, 2026

What Does a Financial Advisor Do?

Kaplan Financial Education

What does a financial advisor do? People who are exploring a career in finance often ask this question. The short answer is that the role of a financial advisor is to work with clients to assess their current financial status and future plans, economic conditions and forecasts, and regulations so that they can give them financial advice. This article offers more detail on the financial advisor's role and shares the steps to follow to become a financial advisor.

What Is a Financial Advisor?

A financial advisor helps clients by giving them financial advice that takes their current financial situation, long-term and short-term goals, and requirements into account. Generally, financial advisors fall into one of these categories:

Regardless of their specific job title, all financial advisors design investment portfolios based on a range of information, including economic trends, regulatory changes, and risk. They are expected to establish trust with their clients and balance their market and investment knowledge to understand of what will work best for each client.

Types of Financial Advisors

There are several types of financial advisors, each with distinct responsibilities, functions, duties, and roles. These include robo advisors, online financial advisors, and in-person financial advisors.

Robo Advisors

Robo advisors are automated investment platforms that provide financial advice based on algorithms and data. Common duties of robo advisors are:

Robo advisors can play a valuable role in helping investors reach their financial goals. They are a good option for investors who want a low-cost and automated way to manage their investments. Robo advisors are also a good option for investors who do not have the time or expertise to manage their own investments.

Online Financial Advisor

Online financial advisors provide personalized financial advice through online platforms. Their duties commonly include providing services such as:

Online financial advisors typically charge a monthly or annual fee for their services. Some also offer hourly or project-based pricing options.

In-Person Financial Advisors

In-person financial advisors provide comprehensive financial advice to clients in person. They often have a wide range of duties including:

In-person financial advisors typically meet with clients regularly to review their financial plans and make any necessary adjustments. They also provide ongoing support and guidance as clients' financial situations change.

It's common for in-person financial advisors to charge a monthly or annual fee for their services. Some in-person financial advisors may also offer hourly or project-based pricing options.

How to Become a Financial Advisor

There are five main steps to become a financial advisor:

  1. Earn a bachelor’s degree: Most practicing financial advisors majored in some type of business or finance program.

  2. Complete an internship: An internship can help get a sense of what a financial advisor does every day while offering the opportunity to learn from financial advisors. If your internship was mutually successful and satisfying, consider exploring the possibility of an entry-level position after you graduate.

  3. Find a finance job: As you prepare to enter the workforce as a financial advisor, consider looking on job websites for positions in large firms and make sure you are prepared if you are asked for an interview. You can learn a lot about how to make cold calls and build a book of business at a large company.

  4. Earn the necessary licenses and consider certification: Earning the CFP® mark or the CFA®

    charter can help you specialize or differentiate yourself from your competition. If you sell securities or insurance, you’ll need a license.

  5. Pursue additional education: Your job relies on your ability to provide valuable financial advice to clients. Returning to school to earn a graduate degree or doctorate can help you progress in your career as a financial advisor.

Pros & Cons of Becoming a Financial Advisor

A career as a financial advisor can be fulfilling and lucrative, offering the chance to make a positive impact on clients' lives. However, it's important to consider the challenges and drawbacks before embarking on this career path.

Pros Of Becoming A Financial Advisor

Cons Of Becoming A Financial Advisor

Ready to Get Started?

If a career as a financial advisor appeals to you, get more information about get more information about how to become a financial advisor. You can also read this article to find out how much financial advisors earn.

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