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Kaplan University School of Professional and Continuing Education Kaplan University School of Professional and Continuing Education

Business Communication (BC)

8-Hour Program (Great industry course)

WHY ATTEND THIS COURSE?

In today’s fast-paced world, communication takes on many different forms and can affect a business positively or negatively. Understanding how to listen, speak and write effectively is the pathway to building trust and credibility with colleagues and clients.

Through various forms of communication, business professionals can create longlasting relationships that may lead not only to personal improvement but also improvement of the bottom line.

DESIGNED FOR...

Accountants in public practice and industry.

OBJECTIVE

Participants will be able to:

  • Understand the importance of developing personal credibility
  • Develop listening skills to better identify the specific needs of clients and personnel
  • Learn how to create strategies for developing connections that lead to future business opportunities and personal enrichment
  • Write business articles for local and regional media outlets
  • Identify different ways to communicate with the outside world
  • Write white papers, blogs, and other resources as credibility-builders
  • Use social media to connect with clients and prospects
  • Improve speaking skills for greater impact

MAJOR SUBJECTS

  • Personal credibility
  • Better listening
  • Networking
  • Leveraging your connections
  • Writing articles, white papers, and blogs
  • Using social media to generate interest and deepen connection
  • Speaking skills
  • Using audio visuals

COURSE ACRONYM: BC

PRESENTATION METHOD: Group-live

LEVEL OF KNOWLEDGE: Basic

PREREQUISITES:

  • None

ADVANCE PREPARATION: None

FIELD OF STUDY: Professional Development

RECOMMENDED CPE CREDIT: 8 hours


CPE Sponsor icon

SmartPros®, A Kaplan Company and Loscalzo Institute, A Kaplan Company are registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.